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Search Engine Optimization Guide Basic To Advance (off Page)

Search engine optimization Guide Basic to Advance (Off-page) Off-page optimization As the name implies, off page factors as the ranking factors which are not present on the page. During the earlier phase of Search engine evolution, SEs used to rank a website merely by looking at on page factors. Website that had better on page factors ranked well. As anyone can manipulate this approach of search engines, they developed more sophisticated algorithms and start tracking human behavior and some other factors which are not present on the page. One such factor is back-link to the webpage. Search engine consider it as a vote by human, more the number of vote better will be the website so they count it as ranking factor. Another factor they take into account is anchor text through which a page is linked. a. Link Terminology: &9679; Inbound link: If there is a hyperlink from webpage A to webpage B, then it will be termed as inbound link or back-link for webpage B. &9679; Outbound link: If there is a hyperlink from webpage A to webpage B, then it will be termed as outbound link for webpage A. &9679; One Way Link: If there is a hyperlink from webpage A to webpage B and there is no other linking between them, then this link will be known as One way link. &9679; Reciprocal Link: If there is a hyperlink from webpage A to webpage B and also a hyperlink from B to A, then it will be known as reciprocal linking between webpage A and webpage B. Reciprocal linking is considered as bad linking technique as most of the website just does it for the sake of SEO value. However it is not bad if link exchange partners are relevant to each other. &9679; Three Way Link: It is a link exchange method in which three website participate and none of them link back to each other. So in this way you can exchange links without being at the risk of reciprocal linking. For example, site A links to site B, but not B to A. So, site B is only receiving a one-way link from site A and NOT linking back to it. Likewise, site C and site A are linked from one site but not linking back. &9679; Deep Linking: Link to inner page of the website is known as deep link. To improve the rank of inner page, SEO executive needs to create deep link for that page. &9679; Authority Links: High traffic websites, .gov or .edu websites are considered as authority websites by search engines. They have very good domain authority in terms of SEO value. Backlinks from such websites are known as authority links. b. Link Quality Factors &9679; Page Rank(PR) PR is a rating scale by Google named after Larry Page, co-founder of Google. The page rank value indicates the importance of a particular page. The Page Rank of a page is defined recursively and depends on the number and Page Rank metric of all pages that link to it ( “incoming links”). A page that is linked to by many pages with high Page Rank receives a high rank itself. New Balance 993 hombre If there are no links to a web page there is no support for that page. Page rank of page can be from 0 to 10. It will be N/A for new pages. More the page rank of page, more will be its SEO authority and likely to rank well in SERP.

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  • In terms of link quality page rank play role as follows: i. A page receives some value known as link juice whenever it receives a back-link from another page. Link juice will be more if PR of page from where it is receiving back-link is more. ii. Also if there are more than one outbound link on a page then SEO value passed to them will be distributed among them. So number of outbound links on the page from where we are getting back link should be minimum. &9679; Anchor Text Clickable part of link is known as anchor text. Anchor text give search engine a quick and reliable way of knowing what keyword that page is targeting. So target keyword should be present in anchor text. &9679; Relevancy Content/Industry Relevancy: Link from website in same industry type holds more value than link from website which is irrelevant as such links will be of more use to users. For example, if a hotel website link to flight website then this link will hold more SEO value than a link between hotel and SEO website as both hotel and flight are related to travel industry. A person looking for flight may also be interested in hotel. Geographical Relevancy: A link from same geographic location holds more SEO value. adidas zx flux donna For example if an US based website link to another US based website then this link will have more value then linking between UK based website and US based website. &9679; Nofollow Tags Nofollow is a value that can be assigned to the rel attribute of an HTML element to instruct search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring. It can be added to a link as follows Link text Nofollow tag was introduced to stop spam comments on blogs but then lots of the webmasters started using it in order to stop spam. As above, a link with Nofollow attribute does pass any SEO value to the page so in theory we should not build any link which is Nofollow. However if all links to a website are dofollow (not nofollow) then link profile may look unnatural to search engine and so might not have full effect. So it is advised to build 5-10% Nofollow links to a website. &9679; Vary Anchor Text Link profile a website should not look unnatural to search engines. If all links for a website have same anchor text then, it might look suspicious to SEs. So while creating links for a webpage, variation of target keywords should be used. nike air max For example if target keyword is SEO Company Punjab, then its variations can be: SEO Company in Punjab, SEO Companies in Punjab etc. &9679; Links from Broad Base A website should have link from broad base, not just same type of links. Broad base can be defined in following ways: Type of websites: Backlinks to a website should be from various different types of websites. For example, as website should have backlink from articles, blogs, forums, directories etc. not just article websites. Number of Domains: A website should get links from lots of domains not just few. 100 links from 100 different domains would be more beneficial than 100 links from 5 domains. &9679; Version of URL to link A page on web can be linked in so many ways e.g. a link to can be any of them: However while building links, if SEO executive build links to these versions randomly, it will dilute the effect of link building. To gain maximum of link building, you should choose one URL(same URL should open as per section 5.t) and build link to that URL only. 7 . Link Building Techniques a. Web Directory Submission A web directory is the directory listing web sites by category and subcategory. Web directories often allow site owners to submit their site for inclusion, and have editors review submissions for fitness. This gives link builder an opportunity to get link from. Most of the directories are general in scope and list websites across a wide range of categories and regions. But some niche directories focus on restricted regions, or specialist sectors. Example of niche directory is , this directory contains lots of travel websites in different categories. What business details should be used in directory submission? In most of the directories, human editors review submission. They reject the submission if they found that directory guidelines were not met or if there are signal for spamming. So submission should be done using following info: i. Title: Business name – One Keyword/Service ii. URL: Target URL Note: Avoid deep link in URL field if it is not allowed. Read directory submission guidelines on submission page. iii. Email: In most of the link building techniques, SEO executive have to use fake email IDs created on free email providers like Gmail, Hotmail etc. However using those for directory submission will make our submission look spammy. So it is recommended to use domain email for directory submission. However using primary email ID of client for this purpose will increase the level of junk emails in their inbox, so a secondary email should be created for the purpose of directory submission. You should also have access to this email so that you can click on confirmation email sent by some directories. Domain Email for directory submission will be provided by client. iv. Description: Brief description of the business in natural manner. It should not be copied from Meta description of the page. v. Meta Description: Meta Description of target page. vi. Meta Keyword: Meta Keywords of target URL. vii. Tags: Same as Meta keywords. viii. Category: Select most relevant category to business. ix. Address: Physical address of business, mostly asked in local business directories Like a Employement news x.

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  • Contact number: Primary contact. xi. Toronto Raptors Contact Name: Name of client. xii. Submission Type: Free submissions aka Regular submission sometimes. How to submit a website in directory? To submit the website, go to most relevant category. Once there, look for Add URL, Submit URL, Add Website, Submit Website or similar option. Click on it, a submission form will appear. Fill information as above and submit it. Where do I get the web directories for submission? We maintain list of various niche, regional (local) and general web directories. Submission should be done first on local directories, then niche directories and then general directories. Refer to Directory Websites Spreadsheet on docs for complete list of directories. back to top b. Social Bookmarking Social bookmarking websites allows online bookmarking so that users can access bookmarks anywhere unlike traditional bookmarking, where user can access bookmarks on the computer where it is done. This concept initially facilitates online bookmarks only; however it is extended to sharing bookmark with friends or sharing a story publicly. In this way it becomes popular, user shares a story, if other clash of clans hack download users like it they vote for it and it becomes visible on high PR page of the website. From SEO perspective there are two sides of it: i. First, it gives a backlink. ii.More the number of times a URL is bookmarked or voted (some bookmarking websites does not allow bookmarking a URL twice, they allow voting though) more the value of that backlink. How to Bookmark? To do a bookmark, you have to register on bookmarking site. Once that is done follow the process as below: i. Sign in on the bookmarking website ii. Look for submit story, add bookmark, add URL or similar option.

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  • A submission form will open. iii. Fill in the details as follows: Title: Meta Title of the target page Description: Meta Description of the target page URL: Target URL Tags/Keywords: Meta keywords of the target page Category: Most appropriate category to the website Public/Private: Public iv. Submit or create bookmark. Note: i. Some bookmarking website use browser plugins/add-on to create bookmarks. Use them to bookmark a URL quickly on such sites. Von Miller Texas A&M Jersey ii. asics gel lyte pas cher Submit a URL from more than one account to increase the votes for it. Problem in Bookmarking accounts: i. If a bookmarking account is not used for couple of months, site admin might delete it and hence all the bookmarks done by that account will be deleted. ii. If more than one URL of a website is submitted on a bookmarking website using same login details, than admin might consider it as SEO spam and delete the account. Solution to above problems is as follows: i. Accounts will be created by SEO executives and will be shared with each other cooking fever hack no survey so that they will be used regularly. This will solve the first problem. ii. To bookmark a URL more than once or to bookmark more than one URL of same website, SEO executive will clash royale hack online need more accounts.